Pay-per-click (PPC) advertising is not about chasing clicks—it is about securing meaningful, profitable interactions. At Bento Marketing, we prioritise performance, ensuring that every paid search or display campaign serves a purpose beyond impressions. Our PPC services are grounded in conversion metrics, smart budget allocation, and continuous improvement.
We build strategies that account for every step of the user journey, not just the first click. Whether you are launching a product, retargeting previous visitors, or trying to gain traction in a competitive space, our team engineers PPC campaigns that connect curiosity to commitment.
No two ad placements should be treated the same. We develop segmented PPC frameworks to match user intent, ensuring the right message appears at the right time, in the right space. Platforms like Google Ads and Microsoft Advertising offer rich targeting tools—we know how to use them effectively.
Bidding strategies built around cost-per-acquisition goals
Geo-targeting, language targeting, and device optimisation
Keyword match type structures and negative keyword mapping
Demographic and behavioural targeting for niche audiences
Our PPC work extends well beyond basic text ads. We build and manage shopping campaigns, product listing ads, app promotion formats, and dynamic creative sets. With e-commerce clients, this includes real-time inventory syncing and feed management to ensure accuracy across platforms.
We tailor ad formats to the sales funnel stage. That means using direct, benefits-focused messaging for high-intent searches and more persuasive creative for awareness-based targeting. Nothing is copy-pasted—every asset is developed to meet a clear campaign function.
Rather than launching a single monolithic campaign, we structure accounts into modules. Each module targets a different funnel stage, audience segment, or conversion goal. This modularity allows for faster testing, clearer data signals, and easier adjustments over time.
Strong ad creative is not just about grabbing attention—it is about holding it. Our editorial and design teams collaborate closely to ensure every ad speaks directly to user needs, with clarity, relevance, and a compelling value proposition.
We test multiple versions of copy and creative for every phase of the campaign. This includes variant testing for headlines, calls-to-action, image sets, and even landing page paths. Our goal is not just clicks, but engagement that drives results
Our tracking infrastructure ensures no data is lost and no insight is missed. Every campaign is integrated with analytics tools and conversion tracking frameworks, allowing us to assess performance with accuracy.
We also implement cross-platform attribution models to identify the origin of each conversion and the interactions that influenced it. From the first click to the final sale, we track the entire journey.
Google Tag Manager setup and custom event tracking
Integration with CRM and e-commerce platforms for closed-loop reporting
UTM tagging and link architecture for clean source attribution
Platform-native dashboards combined with tailored Bento Marketing reports
We do not set and forget. All campaigns are reviewed regularly, and changes are made based on actual outcomes, not assumptions. If a keyword is underperforming or a device segment is over-costing, we make adjustments mid-flight.
Our PPC service is built to refine as it runs. You do not have to wait for the end of a campaign cycle to benefit from new insights.
